Revealed: UK’s angry women drivers

Women drivers are angrier than men, claims new research.

A study of 1,000 UK drivers for Hyundai Motor UK revealed that women are, on average, 12% angrier than men when they’re behind the wheel.

In an experiment conducted by Patrick Fagan, a behavioural psychologist at Goldsmiths University, London, drivers were ‘sense tested’ to see how sound, sight, smell, touch and taste provoke emotional responses in different driving scenarios.

Researchers found driving sparked ancient ‘defence’ instincts from when humans were hunter-gatherers.

These evolutionary traits kicked in during the test when women were either undertaken, shouted or beeped at, had to deal with a back-seat driver (women 14% angrier) or were faced with a road user who failed to indicate (women 13% angrier).

In all test scenarios, women were more likely to respond with anger than male drivers.

The study found there are two dominant emotions: happiness – intrinsically linked to a sense of freedom when driving – and anger when drivers feel out of control.

New test

Hyundai and Fagan have used data from the research and cutting-edge technology to create the world first Driving Emotion Test (DET). This unique experiment involves facial coding technology, eye tracking analysis, galvanic skin response and a heartrate monitor to record how specific stimuli impact our emotions when we’re driving. The results are then fed into specially-created software to provide subjects with a unique DET score.

An online version of the DET is available at www.houseofhyundai.com, where free tickets to House of Hyundai – a three-day sensory experience on the November 4-5 at Unit London in Soho – can also be secured. The event is aimed at inspiring motorists and giving them a glimpse into what the future of driving could look like.

Tony Whitehorn, Hyundai Motor UK’s President and CEO added: “We are constantly striving to better understand what impacts people’s behaviour when they are driving and this research has certainly revealed some interesting, and somewhat surprising results. By examining drivers’ emotions, our aim is to help them get a better drive both today and in the future.”

Other key findings include:

• The primary reasons for our continued love affair with driving are the freedom it gives us (51%), mobility (19%) and independence (10%)
• If you want a man to open up, take him for a drive. Just under a third (29%) of men said they find it easier to have a conversation in the car – 14% added that a chat actually makes them a better driver
• 54% of Brits said the thing that made them really happy in the car was singing – which explains why Carpool Karaoke has resonated with so many people
• When the researchers looked at what makes us happy behind the wheel, 84% of people said “empty roads”, 78% said “the countryside” and 69% “the seaside”
• Music also makes drivers happy. Eight out of 10 people nearly always listen to something while driving with Meatloaf’s Bat out of Hell and Queen’s Bohemian Rhapsody top of the driving charts. Pop (70%) and rock (61%) are the most popular genres

The post Revealed: UK’s angry women drivers appeared first on Automotive Blog.

from Automotive Blog http://www.automotiveblog.co.uk/2016/10/revealed-uks-angry-women-drivers/
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