Shop for a Caterham at Harrods

Meet the special edition Caterham designed by world famous department store, Harrods.

The £59,999 car is on display in the store in Knightsbridge, London, throughout October for Harrods Man month.

On sale exclusively in store, the car includes personalisation options Caterham buyers can add to their vehicles, including paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis.

Painted in Harrods green, it also features a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold.

Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob.

The car’s styling was created in conjunction with Harrods and its design team and buyers can pick one up in store along with their fashion and luxury items.

“The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer,” explained Caterham’s Chief Commercial Officer, David Ridley.

“But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat.

“Harrods is a global brand as proudly British as Caterham so it makes perfect sense that the very first Caterham Signature car has been created in partnership.”

Guy Cheston of Harrods, added: “Caterham is one of Great Britain’s most famous and instantly recognisable motoring brands and it has been a pleasure to partner with the team there to create this Harrods special edition of the legendary Seven.

“We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”

Caterham’s first personalisation programme – Caterham Signature – is available now to new customers looking to place their orders.

The post Shop for a Caterham at Harrods appeared first on Automotive Blog.

from Automotive Blog http://www.automotiveblog.co.uk/2016/10/shop-caterham-harrods/
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